I am a results-oriented professional with over 15 years experience initiating, designing, leading and implementing a wide range of catalog-based marketing and web-based marketing. Experiences include managing traditional and electronic direct marketing campaigns, including strategy and execution, message development, and measurements. I have a proven track record of increasing ROI, decreasing costs and improving customer satisfaction. I am considered an innovative conceptualist with the ability to rapidly create solutions based on an intuitive understanding of client needs. I pride myself on being an expert at translating ambiguous customer requirements into high-quality, aesthetically pleasing products.
A natural leader and effective communicator, who is flexible and versatile, poised and competent with an ability to easily transcend cultural and personal differences. Thrives in deadline driven environments. Possesses a unique combination of personal, analytical and technical abilities along with outstanding communication skills.
• Information Technology • Strategic Planning • Problem Solving
• Brand/Product Management • Project Management
• Leadership/Mentoring • Program Management • Feasibility Studies
• Customer Service • Vendor Management • Process Improvement
BIC Graphic USA
www.bicgraphic.com, www.bicgraphic.ca, www.bicgraphic.com.au
Clearwater, FL 1996 –
Marketing Web Designer / Webmaster / Web Manager 2000 –
Responsible for all web content, design, database maintenance, internet and e-mail marketing programs. Lead and coordinate multi-departmental projects on the company websites. Responsibilities include the United States, Canada and Australia. Accountable for budgets regarding website infrastructure internet marketing expenditures. Report to the Vice President of Marketing. Maintain strong communications with all sales groups and work directly with customers to create distributor specific web programs and online stores. Interface with internal clients to effectively design, illustrate and deploy cost-effective value-added technology solutions by focusing on the ROI, detailed cost vs. benefit analysis, and user studies. Have a strong working knowledge of internet server/client technologies, database architecture, SQL, HTML, CSS, XHTML, XML and Flash. Have successfully increased order count and revenue, a minimum of 35% to a maximum as high as 100% annually, for the past five years. Saved in excess of $75K annually in the creation of an email program which reaped a significant increase of favorable responses as well as cost savings over a previously printed program. Integral in the project management, design, and editing of annual catalog and numerous other printed sales tools.
Senior Graphic Artist 1996 – 2000
Responsible for the design, copywriting and editing of sales and marketing collateral including quarterly promotions, catalogs, and specific business to business pieces. Possess strong knowledge of desktop publishing applications, photography and printing technologies. Collaborate with Marketing Services Manager to optimize pieces for printing economy. Report to Sales and Marketing Managers. Participate in budget preparation and supervise/mentor three graphic artists within the Marketing Services Group.
Getting There By Boat 1995 – 1996
Created, edited and published a quarterly local boater’s guide. Sold advertising to marine industry clients and businesses whose customers were pleasure boaters. Developed and executed all marketing programs. Established advertising rates and secured customers. Responsible for all content creation, layout and editing. Circumstances led me to pursue an opportunity with BIC Graphic USA (present employer) who expressed an interest in my background and experience.
Corrib Incorporated 1992 –
Created and implemented a successful mail order and bookstore program imprinting college logos on mouse pads. Created advertising for Alumni Magazines and marketed directly to college bookstores. Responsible for every aspect of the business from finding suppliers to fulfilling orders. Realized over 50% IFO. Continue to market collegiate products through www.timeforyourteam.com as well as promotional products through www.greatvaluepromos.com.
University of Florida 1993
Outside Concentrations in Business and Fine Arts